Our clients have well-structured marketing and communication activities in place, often with events. The client has at least one division or unit interested in this application environment.
Annual budgets for frequent activities, sometime of a repetitive nature, are the basic business model.
On the whole, there is a desire for enhanced and intensive coordination and communication between people and business units. This may also include external business partners.
In multinational settings, individual regional organisation, and sometimes also globally active business units are responsible for projects. Matrix functionality is replicated on the platform.